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The Heinz campaign is an example of the growing trend among big supermarkets to appoint a single dominant manufacturer to the role of "category manager". The reformulation of the soups has been accompanied by price rises of up to 20% to account for the cost of using more "real" ingredients. New Covent Garden Soup Co. sell a Tomato and Spinach flavour as part of their  'Taste of Health' range. "High blood pressure often has no symptoms, and it is estimated that in England about one in every three people who have high blood pressure don’t know it. The suggested serving size is half of this - but of course a significant majority of people would find it easy to slurp through the whole thing. "Singapore Crushed Tomato is 1.3g of salt per 300g portion and 22 per cent of your GDA. Suitable for Vegetarians. is a generous 600g. Calories: 58kcal. Make the most of your money by signing up to our newsletter for. It will spend £10m on advertising in the autumn and has an additional budget of £2.5m to cover the cost of credit for old stock and logistics to replace it. Replacing all its stock in every major supermarket branch in the country in one night will require 20,000 staff and 1,000 lorries. In return they have access to confidential data from supermarkets' reward cards on cus tomers' spending habits. Heinz Cream of Tomato with a Kick of Chilli. When you're in the mood for soup, give this a go! Home of the Daily and Sunday Express. But if you have it, you are more likely to develop heart disease or have a stroke. Dr Steele explains, REVEALED: The family chains with the 'UNHEALTHIEST' breakfasts, Health warning: Shop-bought soups contain high levels of salt - too much salt is linked to strokes, High levels of salt in food are not advised as salt is linked to heart disease and stroke, Tinned soups are a household staple, but cartons have become more popular in recent years. If they did, they would be consuming 2.6g of salt - close to half the RDA for an adult. We'd like to see further reduction and the reductions applied across their whole range of products," it said. Suitable for Vegetarians. The quantity of vegetable oil added has also been reduced. The move is a further sign that the food industry is making efforts to keep ahead of legislation to improve the nation's diet and reduce obesity. Do Vitamin C tablets contain too much SALT? A category manager takes charge of a category of product in the supermarket, such as soup or bread, and works closely with retailers on research and marketing of that category for all other suppliers. But tinned soups have fallen out of favour in recent years for the trendier cartons, who have managed to market themselves as delicious yet supremely virtuous. Heinz has taken the unusual step of replacing all its old stock in major supermarkets at once rather than introducing the new range gradually. THIS instant meal contains more salt than TWELVE packets of crisps, Why cutting down on THIS could save lives of diabetics. They say: "Too much salt can raise your blood pressure, which puts you at increased risk of health problems such as heart disease and stroke. About. Like their competitors, New Covent Garden Soup Co. bases the nutritional information they put on the front of the packet on a serving size of half a carton - but it would take very strong willpower not to cook and eat the whole thing after a long day at work on a cold January night. Please see our Privacy Notice for details of your data protection rights. The government's white paper on public health, due in October, is expected to make recommendations on food and diet-related diseases. Heinz tomato soup still contains modified cornflour, dried skimmed milk and whey protein. "It's good that they've taken these steps. "A diet that is high in salt can cause raised blood pressure, which currently affects more than one third of adults in the UK. This was the highest salt content per 100g of any of the soups Express.co.uk looked at. Nothing says home like a deliciously warming bowlful of Heinz soup.Packed with tomatoes, peas, carrots and plenty more veggies, this timeless tasty blend has been hitting the spot for generations. A tin of tomato soup hangs about the cupboards of many homes - but if you are concerned about your salt intake, you may want to give it a miss. We keep to our own special, trusted recipe to make sure our soup remains a family favourite - perfect with a slice of … Every cook knows salt adds flavour to what could otherwise be a bland dish. Heinz, one of the most recognised brands in the world, sells their Cream of Tomato soup in 300g cans. Sizes available: 300g, 400g and a range of multipacks. Sugar has been reduced slightly from 5.2g per 100g to 4.9. A spokesperson for Heinz said: "Salt in our Cream of Tomato Soup has been gradually cut by almost two thirds over the past 20 years in line health guidelines. Heinz has a number of vegan soup options, including its Spring Vegetable Soup, Vegetable … “We constantly monitor the recipes of all our products for nutritional, fat, sugar and of course salt content to ensure we can deliver healthy, nutritious products full of flavour. Tomatoes (74%), water, vegetable oil, sugar, modified cornflour, salt, dried skimmed milk, whey protein, cream, spice extracts, herb extract, citric acid, Tomatoes (84%), water, vegetable oil, sugar, modified cornflour, salt, dried skimmed milk, whey protein, cream, citric acid, spice extracts, herb extract. We will use your email address only for sending you newsletters. See today's front and back pages, download the newspaper, Smaller manufacturers have expressed concern that it gives category managers an unfair advantage. With that in mind, Express.co.uk investigated popular soup brands and the salt content of their most classic flavour - tomato. Starting off your meal with a bowl of vegetable soup can give your health a boost, as long as you serve the right one. Cutting down on salt lowers blood pressure, which means that your risk of having a stroke or developing heart disease is reduced, "Cutting down on salt lowers blood pressure, which means that your risk of having a stroke or developing heart disease is reduced.". The new Heinz tomato soup for example now contains 84% tomato compared with 74% in the old version. “Baxters provides full nutritional information on the labels of all of its soup products, both sodium and the equivalent value as salt, in order that our consumers can make a fully informed choice.”. In fat and 22 per cent of an adult by signing up to our for. It 's good that they 've taken these steps to 56p in supermarkets will now sell 59p. 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